Bookkeeping is one of those tasks small business owners often push to the bottom of the to-do list. After all, running the day-to-day operations, serving customers, and growing your business usually feel more urgent. Those tasks have the potential to bring in cash. Doing the books doesn’t. However, if you want a strong financial foundation, consistent bookkeeping isn’t just optional, it’s essential.

If you like most small businesses, yours probably isn’t where you want to be.

One of the biggest challenges facing small business owners, especially new ones, is selling products or getting clients. No big...