You never know when opportunity will strike. Perhaps at a networking event, a conference, or even an unexpected encounter in an elevator. That’s why having a polished 30-second elevator speech can make all the difference. A strong elevator pitch communicates who you are, what you do, and why it matters: all in half a minute or less. Here’s how to perfect yours.

If you like most small businesses, yours probably isn’t where you want to be.

Happy New Year. Welcome to the first post on the new year. You’ve spent countless hours coming up with an idea for your business. Now...